Wednesday, October 19, 2016

BackerX


(See cross-post on BackerClub forums here)

 A new service launched last week called BackerX, run by a founder of BackerClub, and promising 80% discounts for day-1 backers who were signed up to the subscription list. The catch? a $79/mo subscription fee. In a follow-up email, they claim,
"If you don't get at least $79 in savings each month, we'll credit the shortfall toward your next month's membership fee. So, you are sure to come out ahead. Actually, the idea is that you'll come out WAY ahead of your $79 membership fee."
I was curious - scam, opportunity, or somewhere in the middle? So I crunched the numbers, and came out with a few insights.  Below is the analysis I posted on the BackerClub forums.


It looks like this program will result in breaking even for a user if they expect to pledge for at least around $200 worth of (pre-discount) rewards within one month (totaling $40 when discounted).
This can also happen over multiple months, but the total required pre-discount value will grow higher by $79 for each month it takes (~$16 discounted).

Breaking it down:

With the info from the second email, if a backer spends less than $79, their credit is
$79-(discounts)
In other words, they will directly pay back any discounts with membership fees.

If a backer gains exactly $79 in discounts, they reach the maximum equilibrium: they will pay the full membership fee the next month.  So anything <= $79 in a month produces a net sum of 0, meaning a total cost over the entire subscription of $79.

As they mention, the game changes when a backer receives a discount of over $79.

Once this threshold is broken, the net savings in a given month becomes
$(discounts)-79
A discount of $80 means a savings of $1 for that month.
Because the initial cost was $79, the total cost of the subscription becomes
$((monthly savings) - 79) - 79

At the best case scenario, if a backer makes $158 in savings in one month, they will break even immediately: ( (158-79) -79) = 0. If a discount is 80% the reward value, this is 158/0.8 = $197.50 worth of pre-discount pledges (for which they paid $39.50 - pretty good!).
At the worst case scenario, a backer making $80 of savings per month would need (79*80) = $6,320 in discounts over ~6.5 years to break even.  (That's a $7,900 pledge value for $1,580 - good if you can actually manage it)

It's important to note that we can't count any months with savings at/under $79, since these neither contribute to or subtract from lifetime subscription cost. Any month like this just pushes the lifetime cost forward with no change.

In between the two extreme examples, we can show that the amount of money it takes to break even will always be
$((79*#months)+79).
This makes sense - every month you'd have to exceed $79 to make any progress, and the amount you exceed goes toward the original $79 that started the subscription.  Once you've broken even, you'll start seeing benefits from any month with discounts >$79.


What does this mean? (tl;dr)

Pros
  • Lifetime cost caps at $79.
  • Benefits [i]do[/i] exist under specific circumstances.
Cons
  • Any month with [i]less[/i] than $79 discount is essentially a [i]$0[/i] discount.
  • No guarantee there will be enough projects you like to reach $79 in a month.
  • Breaking even takes a big month or a long time.[/list]

If you back a lot (a LOT), or you get lucky with many interesting/expensive projects in one month, you'll likely see benefits from this program.  Otherwise, you will probably be out somewhere between 0-$79 for quite a while, gradually chipping away at the initial fee.  You aren't "sure to come out ahead" -- you're just guaranteed not to slide backward.



I'm not sure I would call this a scam - or at least, not necessarily an intentional one.  There are benefits for the right kind of backer, and as long as they keep to that "credit" promise nobody will be out more than $79.  Payment is through PayPal, which generally does well with fraud reports where necessary.

It's certainly oversold, the homepage looks sketchy and unfinished, and it will probably end up with more than a few people getting less out of it than they expect.  That said, I've signed up in the interest of science, investigation, and just plain curiosity.  I'm adding a "BackerX" tag, and will post anything significant I learn or experience under it.

Wish me luck.

Blog goes live!



After much sitting around and not making more posts, I've decided to stop waiting until I have "enough" content to make this available to the internet.  I have a few posts now, and more importantly, I'd really like to get my analysis of BackerX out and available for anyone searching and finding no answers (as I was).

I'm pretty busy right now.  Project reviews probably won't come with any reliable frequency, but I'll try and squeeze a few in where I can.  But hopefully, once I have more time, I'll be more involved here.  I really do back a lot of things, and it would be interesting to share a look at them.


Here's to the internet, Kickstarter, and spending way too much money on shiny things.

Tuesday, June 14, 2016

Sitpack



I've been waiting for this one for a while.  The Kickstarter project page originally hoped to deliver by April 2015, but (as many projects do) ran into manufacturing difficulties and delays.

First Impressions

Overall, this looks like it came out well.  It's heavier than I expected, but that's probably a good thing if I'm going to be putting weight on it.  I opted for the carrying case, which also functions as a seat pad.  It definitely feels more comfortable to carry around with a strap than in a pocket.  The single-point support will probably take some getting used to, and I won't really have a solid opinion on this until I have the chance to use it in a real situation.

Positive

  • Sturdy
    One of the delays this project faced arose from concern over the material and locking mechanism.  It feels like this was a good choice - the Sitpack feels weighty and stable.
  • Convenient
    The carrying case makes this easy to bring around, with a clip-detachable strap and magnetic closure snaps.
  • Portable
    This is similar to the above point - the size is reasonably small when stowed, making it easily portable.  I'll be going on a trip this week, and I'll have a chance to feel out how much of a difference (or not) it makes to my luggage.

Negative

  • Magnetic snaps
    I listed these above as a positive, but they do have their downfall - while carrying this to work this morning, one side of the case wasn't fully secured, and the Sitpack was able to fall out.
    • Redeeming point - the fall (hip-level to concrete) resulted in no apparent damage whatsoever.
  • Awkward
    This product definitely trades a little ease-of use for its premium on usability.  Sitting (leaning?) on this takes some getting used to.  That being said, I've had it for less than 24 hours, so I can't be too harsh on this point.

Pictures:

Time to start posting

I've been putting off this first post until I could dig up one of my oldest projects, but that seems to be putting everything I get into eternal limbo.  So today, I'll be making two posts -- the first project I backed (this post), and the most recent one I've received.



Huggy Bag

These are the elastic bags mentioned in my first post.  $30 got me three bags, two as gifts and one for my own use.  My own bag proved reasonably useful for smaller college grocery trips -- although that's not to say the bag had a small capacity.  While one of these couldn't handle a month+ worth of food (getting to the one store in Klamath Falls without a car was a hassle), the capacity was pretty much on par with the claims made by the project creator.  The bag stretches without any strain, and is strong enough to hold a pretty heavy load.  Sharp box corners and edges didn't feel like they were in danger of poking through, and for a $10 bag, this has proved pretty well worth it.

The Good:


  • Great value
    $10 isn't bad for an expandable bag
  • Great performance
    Holds as much as the image above shows, and more
  • Sturdy
    I've had it for years, and it's not broken yet
  • Compact
    Stuffs into a built-in pocket w/clip for easy carry

The Bad:

  • No more stock
    As of 2014, there isn't enough demand for a full production or retail run.

Tuesday, March 29, 2016

The beginning

Kickstarter!

3 years ago, I backed my first Kickstarter project, pledging $30 for a collection of elastic grocery bags.  It was an interesting and unique concept, and I thought it would help on big grocery trips in college -- with a couple to give as gifts.

A few months later, they showed up in the mail.  They worked well, hadn't cost me too much, and filled a purpose that while I may not really have "needed", but found pretty useful nonetheless.  A few months later (late, by the project creator's original projections), I opened my mail to a set of magnetic earbud clips.  They worked great too.  I had already backed a few other projects at this point, and received one or two of them (well as they worked, the earbud clips were delayed by a lot).  I started checking Kickstarter more often, picking up more new, quirky, useful, unique products I'd often never known I needed.

3 years later and 100+ projects down the line, and I've realized I probably back on Kickstarter more than the average person.  Now, to be fair, not all of my 100+ backed projects are things I've put real money down on.  More than a handful represent $1 pledges here and there to show support or keep subscribed to an idea worth noticing - if not worth buying for myself just yet.  20 or so of the projects on my list never reached their funding levels at all.  And of course there's the other side, the projects that are trapped in development limbo.  The cool ideas I've paid for, waited out the estimated timeline, and kept on waiting through today.  That's the cost of Kickstarter, and for the most part I think what I get is worth it.


Focus down to this blog.  The last few months have been ripe with completed projects, an intersection of recently backed products finishing on time and late arrivals wrapping up in the new year.  I've taken to bringing these to work and showing them around - occasionally garnering the response "you keep getting such neat things in the mail.  Maybe you should start a blog."  So here it is.

I'm planning to gradually work through my backlog of received projects, in a vague order of most interesting and/or earliest first.  When something new shows up, I'll generally skip it to the front of the line -- maybe wait to use it for a while if there's not much to write about otherwise.  I figure the point of this blog is one part reviews, another part cataloging, and maybe even some comic relief as well, if I can manage it.  If this starts gaining steam and interest, I'll probably start putting in more polish and work to keep regular content.  If, at that point, I were ever to insert ads for ad revenue, they'll be unobtrusive and minor.